Whether you’re watching a movie at your local cinema or in the safe confines of your basement, yelling at your mother to get you an orange soda refill, one thing is for certain: you’re likely going to watch a trailer.
Trailers are the magical doorway into the wonder that is cinema. They give us something to wet our appetite and entice us into seeing the next big movie every weekend. But there are always those trailers that ruin everything for you, telegraphing the entire plot in it two minute frame time and taking away any interest you might have had in seeing the finished product.
The worst offender to the name of “trailer” are the ones that get you excited, pumped-up high-heaven for seeing a movie. Then you see that movie and you want to find whoever made the trailer and demand your money back from them personally.
Now I give you what I consider to be the five worst offenders in recent memory of amazing trailers….for bad movies.
1. Iron Man 2 (2010)
The third entry in Marvel Studios’ Avengers universe (the second for those who still don’t know The Incredible Hulk (2008) exists). After the surprise hit the original was in 2008, I was excited for this movie and the trailer didn’t help that fact.
When the chords from AC/DC’s “Shoot to Thrill” kick in after the government hearing scene, the trailer is a fun ride, all the way to the end with Iron Man and War Machine fighting back-to-back.
I love trailers that incorporate some sort of popular music and this trailer and the movie itself use AC/DC just right, which was evident from the first scene of the original movie. However, the threads of the movie begin to unravel when one of the biggest parts of the trailer, the scene with Tony Stark and Pepper Potts in the back of the transport plain with Stark quipping “You complete me,” before jumping out the back is missing in the movie. It would have been a lot more effective to me than Iron Man just running out like he does in the movie. Also, Pepper Potts kissing the helmet is kind of hot.
However, just like in the original, Iron Man 2 has all of the right pieces for a great film, but it falls apart with an anticlimactic finale and a terrible villain in Mickey Rourke’s Whiplash.
2. Spider-Man 3 (2007)
How much simpler a time 2007 was. Spider-Man was still respectable, Tobey McGuire still had a job, and people still loved Lost.
Like Iron Man 2, I was eagerly anticipating this movie, and like in 2010, it took until the second viewing to really figure out how I felt about the third installment of Sam Raimi’s Spidey saga.
The trailer works as a really good extended teaser. It doesn’t give too much away while setting up most of what happens during the film. While you see a good portion of Peter’s story with the Symbiote and Eddie Brock, there are no shots of Brock as Venom. You also see a good deal of the soap opera that is Peter and Mary Jane’s relationship, but there’s no sign of Gwen Stacy played by Bryce Dallas Clark.
But the major story element you don’t see is…